Business Tips for Café Owners: 5 Ideas to Increase Sales During Slow Times  

unique coffees

Are you experiencing a sluggish season and thinking of ways to keep your customers coming? While many coffee lovers wouldn’t want to miss their daily caffeine fix, cafés still inevitably go through slower times some months of the year.

Taking time to work on your cafe’s website is a great way to bring in new visitors. We tend to schedule our hosting and domain renewals for slow times of year, so that we can spend our time hunting for coupons. You can get a jump start on your cafe’s website by hunting for an a2hosting promo code to save you around 40% off your total website costs. For a cafe, that can add up to a critical amount of savings.

So, how do you combat seasonal fluctuations and encourage your patrons to visit your café frequently? Here are five excellent ideas to help you generate more sales throughout the year.

1. Create a New Specialty Food or Drink

unique coffees - coupon codes
Pique the curiosity of coffee aficionados by concocting a specialty drink that your café will offer for a limited period. Many of your customers will undoubtedly be unable to resist the urge to try out the new beverage. To bring a twist to your usual menu, create an exciting flavour for a delectable hot chocolate or perfectly brewed coffee.

You can even offer coffee from a particularly exotic location. We know that people will seek out kona coffee, for example. With over 200 farms with different brands, you can choose to feature one of them and (after advertising on your website) people will flock to your cafe to try it out. Many people try kona coffee for the first time on their honeymoon, so they tend to have a particularly strong case of nostalgia when it comes to Hawaiian coffees.
Which one should you get? We don’t know. Try a site like

Get creative with your cake, bread and pastry by introducing new trends, like gluten-free pastries, whole-grain breads and fruit-based cake recipes with nutritious ingredients for health-conscious individuals. For the perfect finishing touch, give your beverages and delicacies an inviting look with visually appealing packaging, such as graphic-printed ripple wrap cups or double-walled cups; clean, white pastry cartons with a window for a sneak peak of contents; and vibrantly colorful paper patty pans.

2. Set up a Cozy Space

To make your café a comfortable, inviting haven, provide cushioned seats to encourage customers to lounge around and free Wi-Fi to entertain them. You can provide headphones for your customers to use (follow this link for headphone reviews) so that they can not be bothered by any background noise. Arrange reading nooks for book enthusiasts, and create a laid-back ambiance by playing soothing music. You may also want to set up a turntable and stock it up with plenty of records for an ultimately relaxing atmosphere. Whether you want a rustic, industrial, modern or eclectic style, make sure the decor scheme of your café looks well-coordinated and provides the kind of ambiance that will entice customers to stay.

3. Offer Discounts

Everybody likes to discover ways to save, which is why discounts and sales can effectively catch the interest of your customers. For a brief period, consider reducing the price of several items in your menu to draw in customers.
You can reach out to discount websites like, as well as your local paper.

Additionally, you may want to hold a special price markdown day wherein everything in your café is off by a certain percentage, say 10%. Announce these special coupon codes and price reduction events on your website and all of your social media pages to spur conversations and draw attention to your business. You can even offer a complimentary dessert to the first 10 people to like and share your Facebook post.

4. Spend Extra Time on Marketing

Are your website and social media pages up to date? When it seems like you’re not meeting your target revenues, you should rev up your marketing activities by staying in contact with your customers and leads. Besides leveraging Facebook, Twitter and other social networking sites to offer special discounts, take advantage of social media sites to collect and publish reviews, run polls and contests, and create hype for your business. Retweet posts that mention your café, and respond to comments, questions, suggestions and even complaints. Most customers find local businesses by searching online, so make sure your café is listed correctly on search engines.

5. Offer a Convenient Delivery Service

Your customers are craving delicious, flavorful coffee and mouthwatering cake, but they’re hesitant to leave the comfort of their homes. To motivate locals to make an order, why not offer delivery and pickup services? Keep your official website or Facebook business page updated at all times, and make sure your menu options are available online. This way, your customers can easily choose their orders by browsing on their smartphones or computers.

To ease the process, consider letting your customers place their orders and make payments on your website. Make sure to use sturdy, disposable packaging for hassle-free transport and use. Eco-friendly packaging also is an excellent choice to promote environmentally friendly consumerism and give your café an edge over competitors.

With these tips in mind, you’ll be able to ward off seasonal business decline as well as stay ahead of competition. Keep your creativity flowing, know the needs of your customers and try out new things to make your business stand out all year round.